a few weeks ago we held the 7th edition of the Semantics of Semantics of Under-Represented Languages in the Americas conference at Cornell. we had a great bunch of speakers, working on a wide range of languages. besides the variety, i was very interested in the way that languages were represented in the program. issues of identity and linguistic and cultural preservation are of major concern for most native communities. as a result, there's a trend towards using speakers' preferred name for their language. frequently this is an endonym — the name of the language in the language itself.